AdCouncil: Flu Shot Campaign

Featured below are three visual storyboards I created for an upcoming AdCouncil commercial. Each commercial is designed to encourage families to prioritize getting their flu shots. The visual storyboards aim to effectively convey the importance of flu vaccination for the whole family. Territory 2 was selected and produced into a commercial.

Territory 1

Wear Your Care

Territory 1 illustrates the act of rolling up one's sleeves to aid others in three distinct scenarios, culminating to the final frame of an individual rolling up their sleeve to receive a flu shot.

Territory 2

GEAR UP: TVC (True :30)

Territory 2 personifies antibodies as defenders within the host, Anthony, who has recently been vaccinated against the flu and is peacefully reading on the subway, while internally, the antibodies are preparing to combat the virus.

Territory 3

Influenza: TVC (True :30)

Territory 3 introduces Influenza, a social media influencer aiming to amass followers and dissuade individuals from obtaining their flu shots.